Profanity can make product reviews more persuasive

Product website gatekeepers might be better off allowing some profanity on their platforms

Profanity can make product reviews more persuasiveProfanity in online reviews can pack a powerful punch, says a University of Alberta business researcher. According to Katherine Lafreniere, an expletive or two in a review can enhance an evaluation of a service or product, especially when qualifying descriptions of a given attribute. That means a dishwasher described as “damn quiet,” for example, is…

If your company doesn’t have goals, you have a problem

Employees with concrete goals improve their performance by 18 per cent in output

If your company doesn’t have goals, you have a problemFor many years my company floated along without concrete goals, and then one day I came across a sign that said, “Double your Sales.” I posted it above the door in the office that was used by all the staff. I did not actually think much about it, but every day I would see the…

Mastering the body language of collaborative leaders

People look for two sets of cues in leaders: one signals warmth and caring, the other power and status. Both are necessary

Mastering the body language of collaborative leadersDuring a break in a seminar I was conducting on collaborative leadership, a man from the audience told this story: “My wife is an attorney and I’ve always been a supporter of women in the workplace. I also believe in collaboration and try to make everyone feel included and appreciated. So I was taken aback…

Business in decline? Start calling your customers back

Reaching out to wayward customers will reinvigorate your sales and allow you to do a lot of market research

Business in decline? Start calling your customers backGrant was on the ground yelling as I came around the corner at high speed on my mountain bike at dusk. He had flown off his bike instead of hitting a moose standing on the trail. I skidded to avoid him. I could still see two moose, a cow and her year-old calf, on the…

The bleeding continues for restaurants

Many won’t survive

The bleeding continues for restaurantsAfter a slew of confinements and closures, restaurants are still not out of the woods. Far from it. Over the past year in Canada, restaurant closures outpaced openings by a whopping 43 per cent. The industry is still shrinking. Inflation-adjusted food service sales will be around 11 per cent below 2019 levels by the time…

5 things you can do to hire employees now

Creative hiring strategies can be the big difference between success and failure

5 things you can do to hire employees nowHiring employees has been difficult for many employers in the current job market. This is a result of a number of factors, including an aging workforce, the "great resignation," and a booming economy. While this will change in time, here are five things you might consider that will improve your chances of success if you…

‘Making the rich pay’ doesn’t pay

Ottawa does not fully understand the consequences of its policy

‘Making the rich pay’ doesn’t payBy Nathalie Elgrably-Levy and Valentin Petkantchin The federal government’s new luxury goods tax, which took effect on September 1, targets luxury cars, private jets and yachts. Without originality, it is part of the traditional logic of taxation which aims to “make the rich pay.” However, we often forget the economic, indirect and longer-term effects, which…

Five things retailers must do to survive

Those who can adapt will thrive

Five things retailers must do to surviveI once facilitated a meeting of a group of more than 100 retailers. Seventy per cent of them were either fearful or concerned about the future of their stores. And so they should be. Retailing is changing – you would have to be blind not to see that. When I started in retail in the…

Can your business survive a crash?

It’s hard to be successful if you can’t survive the crashes

Can your business survive a crash?I’ve been head over heels in love a couple of times – but in cycling and business, I’ve been head over heels many times. Once, for example, I was on an early-morning ride on my road bike. I was doing hill repeats to get into shape to be able to keep up with the “fast…
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