Know your target audience, do your keyword research, use all of this research on your website
I’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…
If your staff don’t have clarity about what’s expected, they will imagine what you’re looking for. That may not turn out well
A professional came from the big city to a small town to build a cabin so he could escape the hustle and bustle of life, and set down roots where he could revive his spirits. His plan was to build a tiny house from the ground up. He asked around for help building his dream…
Canada's merchandise trade deficit with the world narrowed from $4.3 billion in April to $677 million in May, says Statistics Canada
Canada's merchandise trade deficit with the world narrowed from $4.3 billion in April to $677 million in May, according to a new report released Thursday by Statistics Canada. “Following historic declines in April that saw exports and imports lose more than one-quarter of their monthly value due to the COVID-19 pandemic, exports increased 6.7 per…
88 per cent are concerned PPE will become a significant expense for their business while almost half (49 per cent) are worried about accessing PPE
Most Canadian small businesses in the health sector are worried about their financial wellbeing and are expressing concerns about accessing PPE (personal protective equipment), according to new research from the Canadian Federation of Independent Business (CFIB). “Small businesses in the health services sector are struggling with the costs to follow hospital grade operational guidelines without…
By Ashley Stedman and Elmira Aliakbari The Fraser Institute Despite widespread need, particularly in Canada’s energy sector, the federal government’s Large Employer Emergency Financing Facility (LEEFF) program, meant to provide emergency funding to large companies, has yet to approve any applications. Why? To be eligible for LEEFF support, firms must agree to several environmental goals…
"Alberta is the place where talented people should work together to create new opportunities and solve the toughest problems"
A report released Tuesday by the Business Council of Alberta (BCA) proposes solutions to make Alberta the place where the brightest minds come together and solve the world’s biggest challenges. "Alberta is the place where talented people should work together to create new opportunities and solve the toughest problems,” said Dawn Farrell, a member of…
23 per cent are making normal sales for this time of year and 34 per cent are back to normal staffing levels, says the national organization
The Canadian Federation of Independent Business (CFIB) said on Tuesday that its weekly small business recovery dashboard saw a slight improvement since its launch last week as part of the #SmallBusinessEveryDay campaign, which will run through the fall. Fifty-eight per cent of businesses are fully open (compared to 53 per cent last week), 23 per…
Tourism gross domestic product (GDP) decreased 14.8 per cent, while jobs attributable to tourism fell 6.5 per cent, both also the largest quarterly declines
Tourism spending in Canada fell 14.2 per cent in the first quarter—the largest decline on record—in the wake of measures imposed to contain the COVID-19 pandemic in March, reported Statistics Canada on Tuesday. The federal agency said tourism gross domestic product (GDP) decreased 14.8 per cent, while jobs attributable to tourism fell 6.5 per cent,…
Capitalizing on an educated workforce and taking a hard look at taxation would help the province diversify its post-pandemic economy, according to U of A experts
Growing Alberta’s sustainable energy sector alongside its conventional energy backbone might be a short-term remedy for pulling the province out of its current financial crisis, but University of Alberta economists say it won’t necessarily help the province compete globally. Joseph Doucet, dean of the Alberta School of Business, agrees that investment in a greener future…
Mining, quarrying and oil and gas extraction decreased 9.4 per cent in April, as all subsectors were down
Real gross domestic product (GDP) in Canada dropped 11.6 per cent in April, following a 7.5 per cent decline in March as April marked the first full month of measures put in place to slow the spread of COVID-19, according to a new report released Tuesday by Statistics Canada. The federal agency said all 20…