Canadian real estate technology company Properly has launched ProperPrice, a free-to-use, no-obligation tool that provides homebuyers in Calgary with an on-demand and accurate prediction of a home’s selling price.
“We believe the real estate process should be empowering and predictable, not stressful,” said Anshul Ruparell, CEO, Properly, in a news release.
“Properly uses technology to ensure that Calgarians know the ProperPrice of homes — so they can negotiate with confidence and never overpay for real estate. Access to this kind of information used to be restricted to industry professionals, but we’re pulling back the curtain on true selling prices.”
The company said the new tool uses machine learning to look at hundreds of influencing factors, including historical sold data, property details, and proximity to services such as schools, hospitals, and other facilities. On average, ProperPrice predicts selling price with 99 per cent accuracy, claims the company.
Recently, Properly also launched a home search tool, which it says allows homebuyers to take control of all aspects of the real estate process, including the discovery, purchase, and sale of any home in Calgary.
Homebuyers can tour homes on-demand with a dedicated Properly Client Advisor, who are realtors, and make competitive offers based on the home’s ProperPrice.
Properly was founded in 2018 and currently offers its services in Calgary and Ottawa.
