A well-known author of various books on entrepreneurship is offering small business owners an opportunity to sign up for a year’s worth of education on the Radical U online trade school for $10 (US).
Michael Gerber, author of The E-Myth Revisted and nine other books on entrepreneurship and described as “the World’s #1 Small Business Guru,” said the offer includes 52 weeks of training to discover the mindset of being a successful entrepreneur.
“If you look at statistics, you’ll see that last year close to 550,000 companies closed their doors. That’s not because of the virus. That’s because of the other virus. That other virus is called stupid,” said Gerber, who is based in Carlsbad, California. “That’s because everybody who goes into business does it in exactly the opposite of the way they ought to have done it and as a result they fail, they fail, they fail, they fail. And it’s simply a condition that’s true on every place on the planet.
“The E-Myth addresses that problem and it successfully addressed it so much so that we have created literally an infinite number of successful small companies that have grown from small to tall to beyond belief following a process. I’ve said in E-Myth and every one of my books, the system is the solution. And effectively the E-Myth is the entrepreneurial myth. It essentially says that people who go into business aren’t the entrepreneurs everybody says they are but what I’ve come to call technicians suffering from an entrepreneurial seizure. So they create a job for themselves and now they’re working for a lunatic.”
The normal cost for a year of training at Radical U is $479.40 (US) and it’s a five-year curriculum.
Gerber, who is based in Carlsbad, California, said entrepreneurs, and people thinking of becoming an entrepreneur, can learn tried and true principles to become successful.
“In my books, I take the entrepreneur personality apart and identify four distinct personalities that are critical for any company to grow to scale,” he said. “And those four personalities I call the dreamer, the thinker, the storyteller and the leader.
“The dreamer has a dream. The thinker has a vision. The storyteller has a purpose. And the leader has a mission. And those aren’t just empty words. They literally mean something and it’s the understanding of what they mean the definition of a dream, of a vision, of a purpose and a mission and the part they play in the creation of a company to grow that is so critically misunderstood. That’s been our work for the past 43 years.”
