Sylvain Charlebois • Edmonton's Business

The genius of Loblaws’ $25 gift card campaign

Posted by Sylvain Charlebois | Jan 14, 2018

This PR masterstroke by Loblaws has allowed the company to take control of the narrative and dodge, for now, consumer mistrust

Posted by Sylvain Charlebois | Jan 9, 2018

Government generally has little or no understanding of franchising, how food distribution forces play out or even simply how small businesses operate

Posted by Sylvain Charlebois | Jan 3, 2018

Arguing that meat is the new tobacco is sensationalist nonsense, since tobacco is not essential to life and food is. Let the market evolve

Posted by Sylvain Charlebois | Mar 9, 2017

Same-store Canadian sales are up 8 percent – higher than in any other country in which Costco operates. And the future looks even brighter

Posted by Sylvain Charlebois | Sep 27, 2016

With help from $230 million in funding, the Ocean Frontier Institute sets out to examine the damage to oceans and how they can be saved