Less is more: how tweets can build a business brand

People on Twitter actually pay as much attention to branded content as they do to the rest of the content in their feeds

Less is more: how tweets can build a business brandTroy Media interview with Alyson Gausby, head of research at Twitter Canada.  Troy Media: Has social media use reached a saturation point? Gausby: Like a Twitter feed, the social media space never stands still for long because both technology and consumer behaviour are always evolving. If I think back to where the company was when…
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