Trust the Trojan Rig in the fight for the minds of Canadians
The big challenge is convincing Canadians to be courageous enough to take off the blinkers that have so effectively sidelined them to date
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Author: Bill Whitelaw
Malls a microcosm of our energy-consumption society
The typical Canadian mall is an example of the interplay of energy systems, carrying the weight of a functioning society with them
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Should the energy sector trust Canadians?
Many Canadians are hypocrites: they want to have their energy cake and burn it, too
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Injecting some Positive Energy in a divisive national debate
A three-year initiative assesses how Canadians think and talk about energy in all forms, bringing together disparate and typically unaligned voices
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It’s time the oil industry got smart about its messaging
Smart agriculture movement offers the perfect template: it’s about building trust with consumers by telling stories about good – and improving – practices
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