In the world of business, there is an increasing link and influence to the world of sports.

Research released Thursday by global staffing firm Robert Half indicates more than half of Canadian professionals (54 per cent) said their company organizes activities to celebrate sporting events like March Madness – the road to the national basketball championship for U.S. universities and colleges.

Of those respondents, the same percentage (54 per cent) feel these festivities improve their on-the-job morale, the study found.

“Companies that encourage their employees to enjoy events, like sports playoffs, recognize the positive impact these celebrations can have on both individual and team morale,” said David King, senior district president of Robert Half, in a news release. “Organizing activities like friendly office competitions, jersey days or watching games as a group gives workers the chance for a refreshing break, while helping foster greater camaraderie among staff.

“While it’s important that managers clearly communicate productivity expectations when planning these events, employees also need to be responsible for their work and ensure they’re staying on top of tasks even when taking part in the fun.”

The survey found that workers spend an average of 32 minutes each day discussing non-work topics. And 22 per cent of men identified sports as the most discussed topic compared to just four per cent of women.

The top activities listed to boost morale in the workplace were: friendly competitions, 36 per cent; themed snack breaks of potlucks, 28 per cent; and wearing team apparel, 20 per cent.