TikTok’s dance of numbers is insane, with more than 6 billion downloads on all platforms and almost 700 million monthly users for a company founded in 2016. While the overall number of users lags behind Facebook, Instagram, and Twitter, the platform has continued to rise in popularity. Unlike Instagram and YouTube, where you can find many content creators, TikTok is still not saturated.
People look at TikTok as a social network for teens and young people, and in many cases, that is true. However, more and more older users are joining the platform, and marketeers recognized a massive opportunity for monetization. Here are the ways you can monetize the TikTok account.
Influencers are not only for Instagram
Although the term influencer has some negative context because of the past transgressions of the niche, a popular account with a large following can lead you to boost various brands or products. To get to the point of being an influencer, you will need a ton of original and engaging content. Choose your niche, interact with other similar content creators, and build up different social media profiles to support your TikTok account. Once you get a reputation, don’t squander it on advertising brands without disclosing it to your followers.
World of affiliate links
Another great way to monetize your TikTok popularity is through affiliate links. That might sound weird, considering links are not allowed in the description, comments and bio page. However, you can have one URL on your profile, which you want the audience to click. The link should lead to the landing page where you can browse through the stuff you are promoting.
The most common affiliate program is Amazon, but you can also arrange other affiliate link companies. One lucrative niche is igaming, with thousands of high-profile websites looking for users. Don’t forget to mention in your TikTok video that viewers can find content under this link on the profile page.
Live stream gifts
While TikTok videos are short, you can have longer live streams, and the platform has a way of rewarding the creators without third-party ads campaigns in the mix. For example, users can buy virtual gifts with real money and send diamonds and other digital gifts to live streamers. The content creators can convert those gifts into actual cash, and TikTok takes around a 20% cut in this process. Usually, income from digital gifts lags behind other marketing possibilities.
Get the share of the creator’s fund pie
TikTok opened a new stream of income for content creators through the creator fund. The program will allow users to make money from several views. TikTok will play an ad initially, and you will get form $0.1 to $0.5 in some cases
per 1000 views on your video. If you have a million views on your video, this could add up to serious numbers.
Promoting your business
TikTok can be an engaging way of promoting products and services. For example, if you have a skydiving company, street food restaurant, clothing, or other merchandise, you can use TikTok to promote it and create buzz. You won’t get direct purchases on the platform, but you can leave the link to your page in profile information.
TikTok is still a platform in development, with a ton of content, but also in need of original content creators. The marketing value is increasing, and there are numerous ways to monetize the original TikTok account.
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