Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

Pandemic gives us a chance to re-imagine education

Why do we try to force kids into the same educational mould – especially when we have the technology to do things differently?

Pandemic gives us a chance to re-imagine educationWith school districts in some parts of Canada drafting plans to reopen, it’s time we ask: What have we learned about education from the days our school buildings were closed? We might say we’ve learned during the COVID-19 pandemic that there’s a lot more good out there than we’d have hoped to imagine – a…

Will home education be a post-pandemic policy?

Transportation, infrastructure and maintenance costs will be minimized, as will human resources expenses

Will home education be a post-pandemic policy?Hats off to teachers, support staff and leaders who have quickly led an historic transition from bricks-and-mortar programming to online and home-school learning for Canadian students. Considering the short timeline, adhering to the protocols set forth by political leaders, and the limited teaching resources, the educational community, students and families came together in the most…

Change your online advertising message during pandemic

Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis

Change your online advertising message during pandemicThe COVID-19 pandemic has been a part of our daily routine since mid-March, and it’s time to revisit your online advertising and messaging to make sure you’re staying current. You can’t over-communicate during this crisis, but you can make a few mistakes if you aren’t careful. Follow these three strategies to have online content that…

They don’t build borders like they used to

The modern border is porous, malleable and surmountable. It’s not an effective deterrent for undesirable political, social, medical or economic consequences

They don’t build borders like they used toWhat do the global financial crisis of 2008, climate change and the COVID-19 global pandemic have in common? All three catastrophic events have confirmed that they don’t build borders the way they used to. Today, national borders are no match for globalization. In effect, borders have been overpowered and outsmarted by globalization. There’s no denying…

Putting your business face on Facebook can pay off

If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do

Putting your business face on Facebook can pay offFacebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…

Too many fault lines in digital voting process

The shambles of the Iowa caucuses reconfirms that electronic voting is still a long way off

Too many fault lines in digital voting processThe recent Iowa caucuses debacle reminded me of two things. First, my about-face as a member of the New Brunswick Commission on Electoral Reform with respect to electronic voting. Second, further confirmation that the electronic infrastructure continues to be an impediment in advancing digital democracy. The 21st century has empowered humanity with electronic connectivity and…

New vision for CRTC is dangerously radical

Critics believe recommendations have the very real potential to limit how freely Canadians can access the Internet and what content they’ll be able to find when they do

New vision for CRTC is dangerously radicalConcern is growing over proposed changes to the federal approach to governing broadcasting in Canada. After two days of almost baffling silence following the release of a report calling for sweeping changes to how – and over what – the Canadian Radio-television and Telecommunications Commission (CRTC) exercises its regulatory powers, pundits and politicians are starting…

Giving licence to vulgarity

The rising interpersonal venom on the Internet is a distressing sign of the times

Giving licence to vulgarityIf you’re middle aged or better and have a sense of life before the Internet, information technology and all of the associated foofaraw, you may also remember the value of polite speech. It was extremely rare in my youth to witness profanity first-hand in what might still be called polite society. That included family relations,…

Big tech created a fractious, annoyed, malfunctioning world

Where’s the evidence that the values this new world order has created produce happiness, fulfilment and the well-lived life?

Big tech created a fractious, annoyed, malfunctioning worldA great article by Andrew Marantz in a recent issue of the New Yorker called Silicon Valley’s Crisis of Conscience details the struggle of American big tech to find its soul. The central theme is the growing awareness of big tech CEOs and senior executives that their endeavours are causing massive societal psychological harm. None…