What skin are you putting in the client prospecting game?

Building relationships with prospects is crucial to long-term business growth. And it all comes down to trust and commitment

What skin are you putting in the client prospecting game?“Real clients put skin in the game” is an adage used in the business training I’m a part of. The adage identifies if you’re connecting with a qualified prospect. Are they committed to doing something you’ve asked (e.g. complete key forms prior to the meeting)? While we business owners ask this of our prospects, are…

Use online messaging as part of your reopening strategy

Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts

Use online messaging as part of your reopening strategyNow that the provinces are starting the stages of reopening, business owners everywhere are flipping that Closed sign to Open. And whether you’re offering a product or a service, you need to let your audience (users, customers, fans) know what you’re doing. Don’t wait to communicate – customers are looking for reassurance right now and…

Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

Creating value for customers more important than ever

If your business is to survive the next few years of economic constraints, you need to passionately create value for your customers

Creating value for customers more important than everThere’s a restaurant in my community that has been around for almost 40 years. It doesn’t provide fancy meals but you get plenty of good wholesome food like your mother used to make. The food is piled high on your plate, leaving no doubt that your appetite is going to be satisfied. At the end…

Putting your business face on Facebook can pay off

If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do

Putting your business face on Facebook can pay offFacebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…

Developing rock-solid client service in your business

If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world

Developing rock-solid client service in your businessEnsuring you deliver rock-solid client service is key to your future. If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world. In virtually all sectors, competition is fierce and customers can search and switch to the other guy at the drop of a hat. Here are some…

Physician, heal thyself – or at least your snotty attitude

It's time both doctors and front-line staff began to reflect the kind of compassionate care we deserve and should expect

Physician, heal thyself – or at least your snotty attitudeAn open letter to health-care professionals: Let’s agree that having to see a doctor or being admitted to a hospital is an activity that greatly impacts our overall physical and psychological well-being. Now, let’s pretend that the receptionists and front office staff at a medical clinic are actually a reflection of the kind of care…

Five principles for a better sales force

How to create a training program that builds relationships and increases sales

Five principles for a better sales forceThere is a lot of on-the-job training required when it comes to creating an effective sales team. A massive amount of information, after all, is needed to learn the job if it is to be done well. But in addition to book knowledge, sales skills require a lot of practice if your team hopes to…

Making IT easy and approachable for users

Shawn Freeman talks about how slowing economies are a catalyst for innovation and how TWT Group can help

Making IT easy and approachable for usersShawn Freeman is founder and CEO of TWT Group Inc.  What is TWT and what do you do? Freeman: TWT Group is one of the fastest growing managed IT service companies in Calgary. We work with small to medium-sized businesses of all types, focusing our efforts on strategic planning of their business technology needs. We…

The keys to customer service you may have forgotten

Serve customers with people who like people. Keep your employees accountable. And exceed your clients’ expectations

The keys to customer service you may have forgottenUnfortunately, really great customer service is hard to find. North American consumers say we want a wonderful customer service experience. But in fact, we’ve come to expect something much less. Sometimes we get exceedingly bad customer service and we rant and rage. We believe that when we’re doing business with a company, that company should…
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