TD survey says young Canadians would prefer to live in urban neighbourhoods

A new survey says 81 per cent of Canadian millennials want to own a home but financial realities such as rising prices mean they have to look at the suburbs for affordability.

The survey, released on Wednesday by TD, said 33 per cent of millennials say that city living is their preference but 64 per cent are willing to consider going from the urban to suburban life in order to own a home that meets their existing needs or future goals.

housing costs millennials“We’re now seeing millennials looking beyond the city for their housing needs, particularly as they start thinking about their needs for the future, like having more space to raise a family,” said Pat Giles, vice-president of real estate secured lending at TD, in a news release.

“As a result, many are choosing the suburbs to either make the move to a new home or upsize from their current one, a shift from just a few years ago when city living was this generation’s preference.”

TD said the top three factors influencing millennials’ home-buying decisions are affordability (78 per cent), home size (60 per cent) and neighbourhood (59 per cent).

It also found:

  • millennials say affordability (64 per cent), increased outdoor space (63 per cent) and larger living areas (62 per cent) are key factors in their decision to relocate outside of an urban centre to the suburbs;
  • millennials are willing to make a number of day-to-day sacrifices for home ownership, including eating out less (58 per cent), shopping less frequently (56 per cent) and reducing their entertainment spend (50 per cent);
  • only 27 per cent say they’re willing to spend more time travelling to and from work in exchange for their dream home in the burbs, ranking their desire to live close to work as another important purchasing factor (45 per cent).

“Although homes in today’s housing market cost much more than they used to, the desire to own the right home hasn’t wavered, especially for millennials,” said Giles.

– Mario Toneguzzi for Calgary’s Business


housing cost milleninals

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