It takes time to build a loyal following. Finding your audience and creating a tribe is important for new and repeat business. Once you’ve seen each other, serving your audience well helps them stay connected and appreciate the value your business offers. There are plenty of ways to find your audience that makes perfect sense initially, but what happens when you are ready to expand and reach new audiences?
At Some Point, You Have to Get Creative
Once you’ve maximized your easy reach with your audience, it’s time to get creative and start thinking about new ways to reach people outside of your inner circle. One of the fastest and easiest ways to gain exposure to new audiences is through interviews, and being a guest in a wide variety of formats can plant you in front of new people who may have otherwise never known about you or your services.
Video interviews and podcasting is Easy and Fun!
Being a guest on a podcast is an easy and fun way to be heard by new audiences worldwide. Podcasting requires very little equipment, and limitless podcast hosts look for great guests. Podcasts are also evergreen, which means your episode is available all the time, increasing the likelihood of hearing it by new people. You can easily search for podcasts that target the audience you are looking for and approach the host for an interview. You can also ask for introductions or be recommended as a guest by your colleagues.
Guest Blogging is a Win/Win for Everyone
If you love to write, guest blogging is an excellent way to find a new audience. Providing quality content that targets your ideal audience is a win/win for blogs that need fresh content and have great SEO and ranking on the web. Being a guest blogger on a well-known platform can often increase the number of people subscribing to your freebie or create traffic by linking back to your website.
Seminars and Webinars are Great Exposure
Teleseminars or in-person meetups are great ways to endorse credible people and get exposure to their audiences. If you land an interview online or in-person, it can put you in front of audiences who never knew about you or your services. If done well, your host can create a buzz about your interview to gather momentum and interest in you and your business.
Gaining access to new audiences is important to help your business grow and expand. Using the power of interviews helps. Actively pursue interviews to create new ways to get in front of new faces.
Call me for help to raise your online profile, tell your story, and generate business leads through video.
Greg Belanger
403-703-7944
