The Real Canadian Superstore is opening its first urban concept store in Canada on Friday in Calgary’s East Village. 

At approximately 80,000 square feet, the Real Canadian Superstore, which the company describes as “unlike any other Superstore location in Canada,” is located on the second floor of the RioCan 5th & Third East Village mixed-use development.

“The opening of our store has been long awaited in the East Village community,” said store manager Tina Hawrluk. “While we had hoped to celebrate our grand opening with the local community in a different way, we are thankful to be able to open and provide our neighbours with local access to fresh and quality food at a fair price as we continue to social distance.”

The store will be open daily from 8 a.m. to 10 p.m., with a dedicated hour for those who are most vulnerable from 7 a.m. to 8 a.m. There is free 90-minute underground parking with a minimum purchase of $20.

The company said the store has implemented measures to help reduce contact and control the traffic, including limiting the number of people in the store at one time, plexiglass barriers between customers and cashiers, and decals on the floor to help customers distance while lining up to pay.

“The opening of 5th & Third Shopping Centre, especially with it housing such an established brand as Real Canadian Superstore, goes a long way in realizing the retail strategy for East Village and the vision for the redevelopment as a whole,” said Clare LePan, Vice-President of Marketing & Communications at Calgary Municipal Land Corporation, the neighbourhood’s master developer. 

“But more importantly, it betters the lives of our residents, along with our neighbours in adjacent communities on the east end of downtown Calgary, who now have convenient access to everyday essentials to care for themselves and their families.”